Marketing Analytics
3 projects
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snowplowScala
Open-source customer data infrastructure that collects, validates, and enriches behavioral event data for AI and analytics.
#snowplow-events#data-warehouse-integration#event-tracking
Stars7.0k
Forks1.2k
Last commit2 days ago
CausalImpact <img class="emoji" alt="heart" src="https://cdn.jsdelivr.net/gh/qinwf/awesome-R@3c66da6e291bcc0520b1649125b0bed750896a9a/heart.png" height="20" align="absmiddle" width="20">R
An R package for estimating causal effects in time series using Bayesian structural time-series models.
#bayesian-statistics#r-package#data-science
Stars1.8k
Forks262
Last commit
PyMC-MarketingPython
A Bayesian marketing analytics toolbox for Media Mix Modeling (MMM), Customer Lifetime Value (CLV), and customer choice analysis.
#mmm#probabilistic-modeling#media-mix-modeling
Stars1.1k
Forks378
Last commit7 hours ago
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