plausible
A simple, open source, lightweight, and privacy-friendly web analytics alternative to Google Analytics.
What is plausible?
Plausible Analytics is a privacy-first, open-source web analytics platform designed as a direct alternative to Google Analytics. It provides essential website insights like traffic metrics and conversion tracking without collecting personal data, using cookies, or storing IP addresses, ensuring compliance with GDPR, CCPA, and PECR. It offers both a managed cloud service hosted in the EU and a self-hosted Community Edition.
Website owners, developers, and businesses seeking a privacy-compliant, lightweight analytics solution that avoids the complexity and data collection practices of traditional ad-tech platforms. It's particularly suited for those in regions with strict privacy laws (like the EU) or organizations prioritizing user privacy and data ownership.
Developers choose Plausible Analytics for its strong privacy guarantees, simplicity, and lightweight tracking script that improves site performance. Unlike Google Analytics, it operates on a subscription model rather than surveillance capitalism, giving users full control over their data without sharing it with third parties.
Overview
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
Use Cases
Best For
- Website owners needing GDPR, CCPA, or PECR-compliant analytics without legal headaches
- Developers seeking a lightweight analytics script to minimize performance impact on their sites
- Teams migrating from Google Analytics who want to import historical data and maintain similar features
- Single-page application (SPA) projects requiring automatic support for pushState or hash-based routing
- Businesses wanting to track conversions, goals, and funnels for ecommerce or marketing without personal data collection
- Organizations that prefer self-hosted, open-source analytics for full data control and customization
Not Ideal For
- Enterprises requiring detailed user profiling and cross-device tracking for ad targeting
- Developers needing advanced analytics like custom funnels or SSO without paying for the cloud service
- Projects that must host analytics data in specific geographic regions outside the EU for compliance or performance
Pros & Cons
Pros
Does not use cookies or store personal data like IP addresses, ensuring automatic compliance with GDPR, CCPA, and PECR without legal overhead.
The tracking script is lightweight and loads quickly, minimizing page load impact and improving site speed compared to heavier alternatives.
All key metrics are displayed on a single, clutter-free page with no complex menus, making it easy for users to access insights without training.
Supports importing historical Google Analytics data and offers features like realtime dashboards and Search Console integration for a smooth migration.
Cons
The self-hosted Community Edition excludes premium features like marketing funnels and ecommerce revenue goals, pushing users to the paid cloud plan for advanced functionality.
Managing the Community Edition requires handling server infrastructure, maintenance, and security, which can be resource-intensive and daunting for non-technical teams.
The managed service processes all data exclusively on EU-owned servers, which may not meet latency or regulatory requirements for users in other regions.
Open Source Alternative To
plausible is an open-source alternative to the following products:
Frequently Asked Questions
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