How to install Mautic on shared hosting?

Use the pre-packaged Mautic from mautic.org/download, which includes a web installer for easier setup on shared hosting. Ensure your hosting meets PHP and database requirements listed in the documentation.

Mautic vs HubSpot for a small business?

Mautic is open-source and free with self-hosting, offering full data control but requiring technical setup. HubSpot is a paid SaaS with easier onboarding and more out-of-the-box features, but at a cost and with less customization.

Can Mautic integrate with WordPress?

Yes, Mautic can integrate with WordPress through custom plugins or its API, allowing for contact synchronization and campaign tracking, though it may require developer effort for seamless integration.

Is Mautic good for e-commerce marketing?

Mautic supports e-commerce through segmentation and automation, but you'll need to build custom integrations for platforms like Shopify or WooCommerce, making it better for tech-savvy teams.

How to create email automation workflows in Mautic?

Use Mautic's built-in campaign builder to design automation workflows based on triggers and actions, with detailed guidance available in the user documentation for setting up segments and emails.

What are the performance requirements for running Mautic?

Mautic requires a web server, PHP, and a database like MySQL; specific versions and recommendations are in the requirements documentation, with scalability depending on your hosting setup and traffic.

Mautic

NOASSERTIONPHP7.0.2Self-Hosted

Mautic is the world's largest open source marketing automation software, enabling businesses to run fully integrated campaigns.

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What is Mautic?

Mautic is an open-source marketing automation platform that enables businesses to create and manage integrated, multi-channel marketing campaigns. It provides tools for segmentation, automation, and campaign execution while allowing users to self-host the software and retain full ownership of their data. The project aims to solve the problem of vendor lock-in and data privacy concerns common in proprietary marketing automation solutions.

Target Audience

Mautic is designed for businesses and organizations of all sizes that require customizable marketing automation, particularly those with data privacy concerns or a preference for self-hosted, open-source software. It also appeals to developers and marketers who need to build custom integrations and avoid vendor lock-in.

Value Proposition

Developers choose Mautic over alternatives because it is fully open-source, free to use, and offers complete data ownership through self-hosting. Its unique selling points include 100% customization of both frontend and backend, unlimited segmentation and automation capabilities, and the ability to create any required integration without extra costs for multi-channel marketing.

Overview

Mautic: Open Source Marketing Automation Software.

Use Cases

Best For

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Businesses seeking a self-hosted marketing automation solution to maintain data ownership and avoid third-party SaaS reliance.
Organizations requiring fully customizable marketing automation software that can be tailored to specific frontend and backend needs.
Teams needing to execute multi-channel marketing campaigns (e.g., email, social media) without incurring additional per-channel costs.
Companies looking for advanced segmentation and automation capabilities to build stronger, more targeted marketing campaigns.
Developers or marketers who want to avoid vendor lock-in and have the freedom to modify or extend their marketing automation platform.
Privacy-focused organizations that prioritize safeguarding end-user data and require a transparent, open-source marketing tool.

Not Ideal For

Teams seeking a fully-managed, no-setup SaaS marketing automation solution with immediate deployment.
Small businesses or individuals lacking technical resources for self-hosting, server administration, and ongoing maintenance.
Projects requiring extensive pre-built integrations and out-of-the-box features without any custom development.
Organizations with minimal marketing automation needs where simpler, low-cost tools would suffice.

Pros & Cons

Pros

Open Source Freedom

Mautic is completely free to use and modify, with no vendor lock-in, as highlighted in the README's benefits over regular tools.

Data Ownership & Privacy

Self-hosting allows users to own their data and maintain privacy, aligning with its vision to be the most privacy-focused marketing automation product.

Full Customization

Both frontend and backend are 100% customizable, enabling tailored solutions for any marketing need, as stated in the key features.

Multi-Channel Marketing

Supports executing campaigns across multiple channels without extra costs, facilitating integrated marketing efforts from the README.

Cons

Complex Installation & Setup

The README warns that installation from GitHub requires command-line expertise and Composer, making it inaccessible for non-technical users and risky for production without proper setup.

Ongoing Maintenance Burden

Self-hosting necessitates handling updates, security, and performance tuning, which can be resource-intensive compared to managed SaaS alternatives.

Limited Pre-Built Ecosystem

While extensible, Mautic may lack the breadth of out-of-the-box integrations and plugins found in commercial marketing automation platforms, requiring more custom development.

Open Source Alternative To

Mautic is an open-source alternative to the following products:

Marketo

Marketo is a marketing automation platform designed for B2B marketers to manage email campaigns, lead generation, customer engagement, and analytics.

HubSpot

HubSpot is a comprehensive customer relationship management (CRM) platform that provides tools for marketing, sales, customer service, and content management to help businesses grow.

Pardot

A B2B marketing automation platform by Salesforce that helps businesses generate leads, nurture prospects, and measure marketing ROI.

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