A leading open-source web analytics platform that gives you complete data ownership and built-in privacy.
Matomo is a free/libre open-source web analytics platform that you download and install on your own web server. It allows you to collect, visualize, and analyze data from websites and apps while maintaining complete ownership of your data and built-in privacy protections. The platform serves as a powerful alternative to proprietary analytics services, giving users full control over their analytics infrastructure.
Website owners, developers, and organizations who need comprehensive web analytics but want to maintain data ownership, ensure privacy compliance, or avoid vendor lock-in with proprietary solutions.
Matomo provides all the advanced analytics features of commercial platforms while being completely free and open-source, with the unique advantage of keeping your data on your own servers. Its privacy-by-design approach and active community support make it ideal for those who prioritize data sovereignty and ethical data practices.
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
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All analytics data is stored in your own database, giving you full control and eliminating reliance on third-party services, as emphasized in the README's mission to empower users with data sovereignty.
Built-in privacy features allow easy configuration to respect visitor data, making it ideal for GDPR-compliant analytics without extra plugins, highlighted as a core principle in the description.
Modern drag-and-drop interface lets users fully customize widgets and reports, enabling tailored analytics views, as noted in the key features for better decision-making.
Plugin-based system allows adding or removing features, with a vibrant community of over 200,000 users, enabling flexibility and custom development as described in the README.
Requires PHP 7.2.5+, MySQL 5.5+, and server setup, which adds maintenance overhead for updates, scaling, and security compared to managed cloud solutions.
Advanced capabilities like e-commerce tracking often rely on plugins, which can introduce compatibility issues, require additional updates, and fragment the user experience.
While extensible, Matomo has fewer pre-built integrations with popular marketing and CRM tools compared to proprietary platforms like Google Analytics, necessitating custom development.
Matomo is an open-source alternative to the following products: