Google Tag Manager
A Magento 2 extension that simplifies Google Tag Manager integration with an advanced data layer for tracking e-commerce events and third-party scripts.
What is Google Tag Manager?
Google Tag Manager for Magento 2 is an extension that integrates Google Tag Manager with Magento and Adobe Commerce stores. It provides an advanced data layer and automated event tracking to simplify the management of third-party marketing and analytics scripts, such as Facebook Pixel, Google Analytics, and AdWords. The extension solves the problem of manually embedding and maintaining tracking code across a Magento site, reducing development time and ensuring consistent data collection.
Magento and Adobe Commerce store owners, digital marketing agencies, and developers who need to implement and manage third-party tracking scripts for e-commerce analytics, remarketing, and conversion tracking without extensive custom coding.
Developers choose this extension because it offers a pre-built, customizable data layer with over 60 data points and automated e-commerce event tracking, which drastically reduces integration time compared to building a solution from scratch. Its extensible API and compatibility with add-ons for Enhanced Ecommerce and Google Analytics 4 provide a scalable foundation for complex tracking needs.
Overview
Google Tag Manager is a user-friendly, yet powerful and cost-effective solution that is a must-have integration for every Magento store. It simplifies the process of adding and managing third-party JavaScript tags. With dozens of custom events and hundreds of data points our extensions the #1 GTM solution for Magento.
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