Physical Web Branding Guidelines
Extends the web's URL to physical objects, enabling interaction without downloading apps via a discovery service.
What is Physical Web Branding Guidelines?
The Physical Web is an open-source project by Google that extends the web's URL system to physical objects, enabling them to broadcast web links that nearby devices can discover and interact with. It solves the problem of app overload by allowing users to interact with smart objects—like vending machines, posters, or bus stops—without downloading a dedicated app, using a simple tap-based interface.
Developers and companies building IoT solutions, smart city infrastructure, retail experiences, or any interactive physical objects that benefit from seamless, app-free user engagement.
It provides a scalable, open-standard alternative to native apps for physical interactions, reducing friction for users and development overhead for creators. Its flexibility with multiple broadcasting protocols (like Bluetooth, mDNS, Wi-Fi Direct) and cross-platform client support makes it adaptable to diverse environments.
Overview
The Physical Web: walk up and use anything
Use Cases
Best For
- Creating interactive retail displays or posters that link to product information
Related Projects
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