Question 1

How do I set up dfp-prebid-setup with Google Ad Manager?

Accepted Answer

Install Python 3.6+, clone the repo, install dependencies, and configure googleads.yaml with your GAM network code and service account JSON key. Then modify settings.py and run the script—detailed steps are in the README's Getting Started section.

Question 2

What are the biggest limitations of dfp-prebid-setup?

Accepted Answer

It lacks run-of-network line item support, has fixed Prebid targeting keys, only allows uniform price bucketing, and cannot modify existing orders—requiring archiving and recreation for changes. Check the limitations section in the README for specifics.

Question 3

dfp-prebid-setup vs manual GAM setup: which is faster for adding new Prebid partners?

Accepted Answer

dfp-prebid-setup is significantly faster for bulk line item creation, automating hours of manual work. However, for one-off setups or highly customized targeting, manual might be more flexible due to the tool's rigidity.

Question 4

How to handle video ads with dfp-prebid-setup?

Accepted Answer

Set DFP_VIDEO_AD_TYPE to True in settings.py and provide a DFP_VAST_REDIRECT_URL; the tool will create video ad units and VAST redirect creatives automatically, as described in the video ad support feature.

Question 5

Can dfp-prebid-setup edit existing line items in Google Ad Manager?

Accepted Answer

No, it only creates new orders and line items. To make changes, you must archive the existing order and recreate it, which can be inefficient for dynamic ad ops environments.

Question 6

What Python version do I need for dfp-prebid-setup?

Accepted Answer

Python 3.6 or higher is required, as stated in the requirements. Older versions may cause compatibility issues with dependencies or the Google Ads API library.

Prebid + GAM setup tool

What is Prebid + GAM setup tool?

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