AMP
A web component framework for creating fast, user-first websites, stories, ads, emails, and more.
What is AMP?
AMP is an open-source web component framework designed to help developers easily build high-performance, user-first web experiences. It enables the creation of fast-loading websites, interactive stories, effective ads, and responsive emails that prioritize user experience across devices. The framework combines performance constraints with a component-based architecture to make it easier to build fast, accessible, and engaging content.
Web developers and content creators building user-first websites, interactive stories, ads, or emails who prioritize performance and cross-device compatibility. It's also suitable for open-source contributors interested in improving web performance standards.
Developers choose AMP for its enforced performance optimizations out of the box and its library of pre-built, optimized web components for common patterns. Its unified support for multiple formats (websites, stories, ads, emails) within a single framework streamlines development while ensuring consistent user experiences.
Overview
The AMP web component framework.
Use Cases
Best For
- Building fast-loading, user-first websites with enforced performance best practices.
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