Question 1

How to set up click analytics with Ahoy Email in Rails?

Accepted Answer

Install the gem, run the rails generate ahoy:clicks command, create an initializer to add a subscriber like DatabaseSubscriber, and enable the API. Then, add track_clicks to your mailers with a campaign name, as shown in the README.

Question 2

Ahoy Email vs SendGrid analytics for Rails apps?

Accepted Answer

Ahoy Email offers first-party, privacy-focused analytics that keep data in-house, while SendGrid provides more comprehensive features like deliverability insights but relies on third-party data. Choose based on your need for data control versus out-of-the-box functionality.

Question 3

Can Ahoy Email track email opens?

Accepted Answer

No, Ahoy Email only tracks email sends and link clicks, not opens. For open tracking, you'd need to implement additional methods or use external services, as it's not covered in the features.

Question 4

How to customize UTM parameters for email campaigns with Ahoy Email?

Accepted Answer

Use the utm_params method in your mailers with custom lambdas for parameters like utm_campaign, or set global defaults in the initializer. The README provides examples for overriding defaults conditionally.

Question 5

What data storage backends are supported for click analytics?

Accepted Answer

Ahoy Email supports database storage via DatabaseSubscriber, Redis with RedisSubscriber, or custom subscribers for other backends, allowing flexibility based on your app's infrastructure needs.

Question 6

How to handle data retention with Ahoy Email?

Accepted Answer

You can delete older data manually using ActiveRecord queries, such as Ahoy::Message.where("sent_at < ?", 1.year.ago).in_batches.delete_all, but there's no built-in automated cleanup, so it requires custom scheduling.

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