A Few Rules

Awesome Concepts

Awesome list about all kinds of interesting topics: Laws, Principles, Mental Models, Cognitive Biases

Mental Models I Find Repeatedly Useful

Huge compiled list of mental models. Became the basis of book

Gigerenzer's simple rules

The reason we often relies on these simple heuristics: “outside the lab, in real world, we cannot do well with just with logical rationality, we need ecological rationality - the kind of thinking that helps us get what we want in an environment that's uncertain and dynamic. This means exercising our instincts, using simple but robust rules of thumb.”

UX Core

105 cognitive biases with simple descriptions, brief and detailed examples